By Arthur Leggett
Few things in life are as powerful as IDEAS. Good ideas spread like a pandemic virus. As we move into this fourth wave, we must let go of second wave thinking, like quotas, entitlements and excuses.
If you are unaware of the societal waves concept, here's a quick summary:
First Wave society is an agrarian society, hunters, gatherers and farmers.
Second Wave society is a factory-type education system and corporation, based on mass production, mass distribution, mass consumption, mass education, mass media and weapons of mass destruction.
Third Wave society is the post-industrial age, based on information, services and technology.
I believe that the Fourth Wave, we have already entered it, is the creative age, which will be driven by "flip the box inside out" thinkers, creative doers, super achievers and philanthropic entrepreneurs.
Sorry, this concept was not placed in a comic book, made into a rap video or released as a Will Smith's blockbuster :)
Last, I'm always open to connecting with kindred spirits and to imbibing disparate ideas. If you are close by, let's meet up for coffee or tea, swap stories, and share common interests. If you're around the world, we can be pen pals. Feel free to drop me an email. I respond to all emails within 36 hours.
Or maybe you found something "wrong" or "misspelled" on my blog? Or perhaps you have a suggestion or question? Tell me I'm wrong. Or tell me I'm right.
If you want to learn more about the wave theory, start with Alvin Toffler's Third Wave.
If you want to start imagining where we are headed, listen to Sir Ken Robinson: Do schools today kill creativity?
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